In the first quarter of 2026, Apple managed to increase its iPhone sales volume by 1.3% in the United States, standing out in a declining market. During the same period, the broader smartphone market witnessed a 5.7% decrease, as reported by Counterpoint Research.
The timing of Samsung's Galaxy S26 launch, which occurred later than usual, contributed positively to Apple's performance. This has allowed the iPhone to maintain its competitive edge despite the overall downturn in smartphone sales.
As the market dynamics continue to evolve, Apple's resilience in the face of a contracting industry highlights its strong brand presence and consumer loyalty.