Production for the upcoming iPhone 18 is anticipated to commence as early as mid-February, following a newly adopted split-launch strategy by Apple. This plan will allow the base model to be released earlier in the year, diverging from the traditional September launch of all models.
According to leaker Fixed Focus Digital, test production is set to begin in January, with the aim of initiating full-scale manufacturing before the Chinese Spring Festival, which starts on February 17. This early production phase will help identify and rectify any potential issues before mass production takes place.
While the iPhone 18 Pro models are expected to adhere to the usual September release schedule, the iPhone 17e is also slated for a spring launch. There are indications that the anticipated iPhone Fold may be postponed until 2027, highlighting the complexities of Apple's production timelines.
This strategic shift is designed to enhance production capacity, allowing Apple to better meet consumer demand and distribute revenue throughout the year.