AMD's GPU strategy shift raises questions about competition and market dynamics until 2027

AMD's GPU strategy shift raises questions about competition and market dynamics until 2027

AMD's next-gen GPUs are now expected in 2027, as delays linked to Nvidia's RTX 6000 series and ongoing memory shortages impact pricing and availability.

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AMD is anticipated to postpone the introduction of its next-generation GPUs until at least 2027, mainly to avoid competing directly with Nvidia's forthcoming RTX 6000 series. The increasing costs associated with memory shortages and enhanced VRAM configurations are expected to raise the prices of these new graphics cards significantly.

Currently, the RX 9070 XT is AMD's most affordable option regarding performance versus price, while the Radeon RX 7900 XTX stands as the company’s most powerful offering. A report from leaker Kepler_L2 suggests that AMD aims to time its launch strategically after Nvidia's GPU release to maintain competitive pricing.

As both companies prepare for a lengthy gap in GPU releases, Nvidia's RTX 6000 series is rumored for launch in late 2027. This delay reflects a broader trend within the GPU industry, which continues to grapple with ongoing memory shortages that show no signs of resolution.

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