Acura's new entry-level SUV, the 2026 ADX, will maintain its starting MSRP of $36,500, keeping it significantly below the U.S. average vehicle price of around $50,000. This decision is part of Acura's strategy to compete with rival brands such as BMW, Lexus, and Volvo, which offer higher-priced models. Officially unveiled in November 2024 as a 2025 model, the ADX is designed to attract buyers looking for affordable luxury.
The ADX comes in three distinct trim levels, with prices reflecting a $1,450 destination charge included. The base model features essential amenities such as 18-inch wheels, a 10.2-inch digital cockpit, heated seats, and the AcuraWatch safety suite. For an additional $2,000, all-wheel drive can be added. The top-tier model, the ADX A-Spec with Advance Package, is priced at $43,850 and includes premium features like a 15-speaker Bang & Olufsen sound system and a 360-degree camera.
Powering the ADX is a 1.5-liter turbocharged engine that delivers 190 horsepower. The model will also introduce a new exterior color, Double Apex Blue Pearl, along with an interior option featuring blue microsuede inserts for A-Spec models. By maintaining its competitive pricing and advanced features, Acura aims to carve out a niche within the crowded luxury SUV market.