Strategy, a company valued at $64 billion and led by CEO Michael Saylor, is focused on rapidly acquiring bitcoin. Its holdings currently represent approximately 3.9% of the global bitcoin supply, amounting to 818,334 bitcoins valued at around $64.14 billion based on the current price of $78,000 per bitcoin.
Despite significant unrealized losses, including a net loss of $12.54 billion reported in the first quarter of 2026 and $17.44 billion in the previous quarter, the firm has managed to attract new funding. Since its launch, the digital credit instrument known as Stretch has raised over $8 billion, with $5.58 billion raised in 2026 alone.
Strategy has never sold any of its bitcoin assets, although it is considering this option as it navigates the current market challenges. The firm's approach involves borrowing funds at rates around 11% annually to finance further bitcoin purchases, betting on substantial future price increases.