The National Advertising Division (NAD) has issued a ruling regarding claims made by T-Mobile against its competitors, specifically AT&T and Verizon. T-Mobile's advertisements claimed that these rivals have implemented "10 price hikes in two years," a statement deemed exaggerated by the NAD, which noted that the carrier failed to provide adequate support for this assertion.
Additionally, the NAD challenged T-Mobile's claims about its satellite connectivity service, highlighting that assertions of universal coverage were misleading. The watchdog determined that T-Mobile's statements, such as "If customers can see the sky, they’re connected," do not accurately reflect the service's limitations within the United States.
Furthermore, T-Mobile faced scrutiny over its "Experience Beyond" plans, which advertised up to $600 in added value for families. While NAD found some basis for the $200 value claim, it criticized the lack of clarity in communicating the deal's details, suggesting that T-Mobile should revise or cease these promotional statements. Although the NAD's recommendations are not enforceable, they reflect ongoing tensions in the competitive landscape of US telecommunications.