Starbucks is implementing layoffs affecting an additional 300 corporate employees as part of its ongoing restructuring efforts. This announcement follows the previous decision to eliminate 61 tech roles in Seattle earlier in the week. The company aims to streamline operations, reduce costs, and enhance focus on core activities.
The coffee giant will close several regional offices located in Atlanta, Burbank, Chicago, and Dallas, while keeping its headquarters in Seattle and maintaining offices in New York, Toronto, and Coral Gables, Florida. Additionally, Starbucks is set to open a new office in Nashville.
CEO Brian Niccol's “Back to Starbucks” strategy is driving these changes, which also aim to improve performance and prioritize customer service. During a recent earnings call, Niccol discussed technological advancements intended to boost efficiency, including the installation of automated Mastrena machines and an enhanced Smart Queue system for managing orders.
Starbucks, operating 41,129 coffee shops globally, reported an 8% revenue growth compared to the previous year.