The 2026 Financial Executives Priorities Report from the Financial Education & Research Foundation (FERF) reveals that finance leaders are increasingly prioritizing technology investments, particularly in artificial intelligence and machine learning. A notable 64% of surveyed executives plan to invest in these areas, a significant rise from 43% in 2025. However, a preparedness gap exists, with only 15% of organizations feeling adequately equipped to implement advanced analytics and AI initiatives.
Conducted in collaboration with Forvis Mazars, the report surveyed over 200 senior finance professionals, including CFOs and controllers, across diverse industries. Key priorities for 2026 include financial management strategies, workforce trends, and the importance of cybersecurity. Nearly half of the respondents, 48%, identified revenue growth and market expansion as their primary focus, although this marks a decline from 51% last year. Cost management remains crucial for 24% of executives, whereas only 9% view liquidity and cash flow management as a top concern.
Workforce planning reflects a shift toward growth, with 32% of organizations intending to increase their workforce. Skills in data and technology are now prioritized over traditional financial analysis capabilities, indicating a broader transformation within the finance sector.