Australian startup Tarkine has achieved an impressive fivefold increase in annual growth, establishing itself as the only company in the nation dedicated solely to running shoes. Based in Melbourne, Tarkine has gained traction by integrating locally-inspired designs with strong environmental commitments, contrasting sharply with the dominance of international brands in the market.
Expanding its product range from trail models to include road and racing shoes, Tarkine’s founders attribute this success to a focus on performance-oriented sustainability and a deep understanding of the needs of local runners. The Trail Devil series has particularly resonated with ultra and trail runners, who appreciate its durability and comfort on Australian terrains, leading to increased word-of-mouth recommendations within running clubs.
Incorporating recycled materials, models like the Goshawk V2 trainer showcase advanced features such as the proprietary “Future Foam V2” midsole, designed for energy return and durability. Sustainability is a core principle for Tarkine, which offers machine washable uppers and a “Return to Tarkine” recycling program, further demonstrating its commitment to environmentally friendly practices.