Apple's design philosophy has shifted significantly since the passing of co-founder Steve Jobs, with a growing focus on luxury and exclusivity. Critics argue that this change has led to a loss of the brand's original identity, which was characterized by accessible and innovative designs. The company's former design chief, Jony Ive, is noted for having influenced this transformation, emphasizing materials and aesthetics that cater to a wealthier clientele.
Commentary from designers such as Garrett Murray and Louie Mantia highlights a trend where Apple products have become increasingly tailored to affluent consumers, moving away from the ethos of creating devices "for the rest of us." This shift is said to reflect not only the values of Ive but also the wider culture within Apple, where employees have adopted more luxurious lifestyles.
The evolution in design has sparked discussions about the company's direction and its ability to maintain the innovative spirit that defined its earlier years. As Apple continues to develop products with high-end appeal, the balance between luxury and accessibility remains a critical topic among industry observers.