Starting January 5, Apple will launch the "Make Your Fitness Comeback program," which consists of multiweek fitness sessions focused on Strength, HIIT, and Yoga. This initiative aims to assist users in progressing through a structured fitness routine. Alongside this, a limited-edition award for users who close all three Activity Rings for seven consecutive days in January will be available.
Throughout January, Apple Fitness+ will also participate in the "Quit Quitting" challenge via Strava, where participants logging 12 workouts can earn an Apple Watch badge. Additionally, new Time to Walk episodes featuring notable personalities such as Penn Badgley, Mel B, and Michelle Monaghan will debut starting January 19.
Data from the Apple Heart and Movement Study indicates that users of the Apple Watch tend to maintain their fitness resolutions more effectively than the general public. After a seasonal decrease in activity over November and December, average daily exercise minutes significantly increase in January, with over 60% of users improving their activity by more than 10% compared to the previous month. Nearly 80% of those users sustain this increased activity throughout January, with 90% continuing into February and March.