Apple's planning for a potential leadership transition has gained momentum as CEO Tim Cook, 65, expresses a desire to lighten his workload. Insiders indicate that should Cook step down, he may assume the role of chairman at the company's board. John Ternus, currently head of hardware engineering, is viewed as a leading candidate to succeed Cook, according to multiple sources familiar with the situation.
In 2018, Ternus proposed the addition of a laser component to iPhones, aimed at enhancing photography and augmented reality capabilities. However, the estimated cost of $40 per device led to discussions about limiting its implementation to the higher-end Pro models, targeting Apple's most dedicated customers. This cautious approach exemplifies Ternus's management style, which balances innovation with financial considerations.
While Ternus seems to be a frontrunner for the CEO position, other internal candidates are also being groomed for succession. These include Craig Federighi, Eddy Cue, Greg Joswiak, and Deirdre O’Brien, all of whom hold significant roles within the company. Ternus, at 50, shares similarities with Cook, particularly in their meticulous attention to detail and collaborative nature, which are essential traits for navigating Apple's complex corporate landscape.