At the I/O 2025 event, Google introduced a new tier of its AI services, named Google AI Ultra, which comes with a higher subscription cost. This new offering complements the rebranded Google AI Pro, previously known as Google One AI Premium, providing users with additional features and capabilities.
The Google AI Pro service is priced at $19.99 per month in the United States. It includes expanded access to various tools, with users allowed up to 100 prompts daily for the Thinking & Pro features, in addition to a context window that can handle 1 million tokens, equivalent to around 1,500 pages of text.
Free users in the US now benefit from access to the “Thinking (3 Pro)” tier, which enables more complex reasoning tasks. Furthermore, the Gemini 3 Flash model enhances the Auto feature, while the new Create Images Pro functionality allows for significant daily image generation.
Overall, the updated offerings reflect Google's commitment to enhancing user experience through advanced AI tools in various applications, including Google Workspace and Google Photos.