During Apple’s fiscal Q1 2026 earnings call, CEO Tim Cook reported that the majority of users on enabled iPhones are actively utilizing Apple Intelligence. This feature has become a notable part of Apple’s business performance overview, which includes products such as iPhone, iPad, and services. While specific adoption rates were not disclosed, Cook emphasized the significance of this technology in enhancing user experience.
Apple has now surpassed 2.5 billion active devices globally, an achievement celebrated by Cook. However, he did not clarify what constitutes “active leveraging” of Apple Intelligence, even as he mentioned popular features like Writing Tools and Clean Up. Notably, he highlighted Visual Intelligence as a favorite among users, facilitating faster searches and actions on iPhone screens.
Cook also pointed out the value of the Live Translation feature, sharing stories of its effectiveness in aiding seamless communication across different languages. This underscores Apple’s commitment to improving user interaction through advanced technology.