Shares of Figma Inc. fell over 4% following the announcement of an updated version of Stitch, an artificial intelligence tool from Google LLC aimed at generating user interfaces for various applications. This development raises concerns about potential disruption in the market for user interface design, where Figma is a key player.
The latest iteration of Stitch enhances the user experience with its “AI-native, infinite canvas,” enabling users to manage multiple visual assets simultaneously. Developers can now create code for up to five interface sections at once, a significant upgrade from the single-screen capability of the initial version launched last May. This tool is particularly useful for complex projects, such as e-commerce platforms, where multiple screens may need to be designed concurrently.
Furthermore, the new “Play” button allows users to simulate navigation through the generated screens, streamlining the design and testing process. As noted by Josh Woodward, vice president of Google Labs, the tool offers a faster way to stitch screens together and preview app flows. Adjustments can be made easily through natural language prompts or voice commands, making the interface design process more intuitive.