Letser, a startup founded in 2020 by KAIST graduates, has introduced a consulting service called AX Partners to help businesses overcome challenges in implementing artificial intelligence (AI). The initiative focuses on delivering rapid, measurable results, addressing issues that have traditionally slowed down project execution in corporate environments.
During a recent meeting, CEO Shim Kyu-hyun highlighted the need for speed in decision-making and execution, noting that lengthy proposal discussions can now be costly. AX Partners aims to streamline processes by sending experts directly to client sites, enabling the development of immediate prototypes that utilize advanced AI technologies.
Initial feedback indicates significant improvements, with one client cutting its mall construction time from 40 days to just two days. Additionally, ad planning and production times were reduced from several days to only 10 minutes. In its first two months, the service attracted over 20 clients, particularly in the K-beauty and fashion industries, while last year's order volume saw a fourfold increase.
Looking ahead, Letser aims to transform into a comprehensive “brand builder,” allowing clients to focus on product development as AX Partners manages planning and marketing tasks through AI.