In a significant move, Apple has chosen Gemini to enhance its virtual assistant, Siri, promising to deliver answers akin to those generated by ChatGPT. This decision signals a shift in Apple's approach to artificial intelligence, aiming to improve user experience through advanced technology.
The announcement follows a period of intense competition in the AI sector, particularly influencing major players such as OpenAI and Google. While Google benefits from its involvement in this deal, OpenAI faces challenges in maintaining its market position.
Additionally, investment activities in the AI field are notable, with Higgsfield AI securing $130 million and Xreal obtaining $100 million in funding. These developments highlight the growing financial interest in AI advancements.