A more advanced Apple TV 4K is anticipated to debut this fall, coinciding with the rollout of Siri's AI enhancements in iOS 27. Initial expectations for the device were set for late 2025, but delays have occurred as the new features are being integrated. An upgraded chip is expected to enable support for Apple Intelligence, which is already available on other Apple devices like the iPhone and iPad, but not yet on the Apple TV 4K.
One feature that showcases potential AI benefits is Netflix's new AI-powered voice search, currently in testing by select users. Janko Roettgers, a tester, reported that the tool effectively provides tailored recommendations for diverse queries, demonstrating its capability to enhance content discovery significantly. For instance, requests ranging from general themes to niche interests yielded relevant suggestions, indicating a robust understanding of user preferences.
If Apple can integrate similar AI capabilities into the Apple TV 4K, it could result in a substantial improvement over the existing search functionality. Moreover, with the Apple TV app's compatibility with various streaming platforms, the upcoming AI enhancements may surpass those offered by Netflix, providing a more comprehensive viewing experience across services like HBO Max and Disney+.