At the Adobe Summit 2026 in Las Vegas, the company unveiled a major expansion of its global partner ecosystem, emphasizing its role in enhancing AI-driven customer experience orchestration. In collaboration with industry giants such as Amazon Web Services, Microsoft, and Google Cloud, Adobe aims to empower businesses with scalable, agent-driven workflows.
Central to this expansion is the introduction of the CX Enterprise platform, which offers an AI system designed to optimize the customer lifecycle. Adobe's new CX Enterprise Coworker acts as an AI assistant that aligns with business goals, as noted by Amit Ahuja, Senior Vice President of Product for Customer Experience Orchestration. This platform integrates AI-powered marketing intelligence into popular enterprise tools, making it accessible within Microsoft 365 Copilot and other platforms.
Furthermore, Adobe is strengthening its enterprise integrations by partnering with companies like SAP, Demandbase, and ServiceNow, enabling seamless data analysis and action without tool-switching. Additionally, collaborations with NVIDIA will enhance the functionality of the CX Enterprise Coworker, allowing for secure AI workflow deployment across various environments.