YouTube TV's new discount could reshape subscription trends for cord-cutters

YouTube TV's new discount could reshape subscription trends for cord-cutters

YouTube TV offers new users a discounted rate of $59.99/month, a $23 savings, for the first two months following a 10-day trial. Promotion ends March 17, 2026.

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In an effort to recover from a challenging 2025, YouTube TV is launching a new promotional offer to attract fresh subscribers. This initiative includes a 10-day trial followed by a discounted monthly rate of $59.99 for the first two months, which is $23 less than its standard price, set to expire on March 17, 2026.

Previously, the streaming platform faced difficulties such as losing popular broadcasts and service outages due to contract disputes, prompting a decline in subscriber interest. To address this, YouTube is implementing various promotions to regain customer trust and interest.

This discount is exclusively available for new subscribers, excluding current or former users. Following the promotional period, the subscription fee will revert to $82.99 per month. Among its appealing features are unlimited DVR capabilities and the MultiView option, allowing users to watch up to four screens simultaneously, making it ideal for sports fans. YouTube TV will also be the home for exclusive events, such as the Oscars, starting in 2029.

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