X is set to introduce a feature named “Starterpacks” aimed at assisting new users in discovering accounts tailored to their interests. This initiative is scheduled to be available to all users in the upcoming weeks. The feature will consist of curated lists created by X, which differentiates it from Bluesky, whose similar offering allows users to compile their own lists of up to 50 accounts.
In a statement, Nikita Bier, head of product at X, explained that the company conducted extensive research to identify top contributors across various niches globally. This effort aims to ensure that new users can connect with both prominent and lesser-known accounts that align with their preferences. Following Bluesky's initial launch of its “starter packs” in 2024, other platforms like Threads and Mastodon developed their versions, enhancing the competitive landscape of social media features.