TikTok has introduced a new app called PineDrama, which features serialized drama series averaging one minute per episode. This initiative aims to engage users with bite-sized content that mimics the popular social media platform’s scrolling format, but replaces dance videos with "micro dramas."
The dramas, characterized by their soap opera-like narratives, include titles such as The Officer Fell For Me and Married to My Past Life's Nemesis. Each episode is designed to entice viewers to continue watching with cliffhangers and a dedicated Discover tab to save favorites and interact with others in real time.
Currently, all content on PineDrama is available for free and is ad-free, although it remains uncertain whether TikTok plans to implement a monetization strategy in the future. This release follows TikTok’s earlier introduction of micro dramas within its main app, known as Minis. The trend of shorter episodes has seen mixed success, as exemplified by the now-defunct service Quibi, which struggled with its own brief episode format.