The Seattle Seahawks unveiled their 2026 NFL schedule on Thursday, which coincided with their unique promotional video featuring a fictional perfume named L’essence de victorie. This creative approach highlighted the team’s championship spirit and poked fun at their upcoming opponents.
Starring in the ad is tight end AJ Barner, who dons the outfit he wore during the championship parade. The commercial includes appearances from actors and fans like Josh Lucas, Joel McHale, and Marshawn Lynch, alongside current players Julian Love and Nick Emmanwori. The video was produced with the help of Packrat, a studio that previously collaborated with the Seahawks.
The lighthearted ad humorously suggests what fragrances representing rival teams might smell like. For instance, the New England Patriots scent evokes autumn leaves and clam chowder, while the Los Angeles Rams fragrance, dubbed Conversion No. 2, reflects a sense of confusion related to their past matchups.
In a broader context, Amazon also announced its lineup for “Thursday Night Football,” noting that last season was the most-watched in the history of the program, boasting an average of 15.33 million viewers across 15 games.