Amazon has introduced a new feature for its Prime Video service, called Clips, which allows users to view short-form videos in a vertical format. This addition aims to enhance user experience by making content more accessible on mobile devices, aligning with trends seen on platforms like TikTok.
The Clips feature, which initially debuted for NBA highlights, now encompasses highlights from various movies and series available on Prime Video. Users can engage with the content by swiping through videos in full-screen mode and can choose to watch the full versions, rent, or purchase the featured content.
This feature is currently available to selected customers in the US on iOS, Android, and Fire devices, with plans for a broader rollout this summer. Amazon's adaptation reflects a growing preference for mobile viewing that caters to user convenience.