Meta has introduced a new feature called Incognito Chat, which allows users to engage with an AI chatbot privately on WhatsApp and the Meta AI app. This announcement came shortly after the company ceased support for encrypted direct messages on Instagram, effective May 8. Users can now discuss sensitive subjects such as health and finance in a secure chat environment designed to prevent anyone, including Meta, from accessing their conversations.
The Incognito Chat feature employs WhatsApp’s Private Processing technology, which Meta initially launched last year. This system ensures that messages are encrypted and processed in a manner that the company claims it cannot access. By default, these conversations are not saved, and messages will automatically disappear after use.
In addition to Incognito Chat, Meta hinted at another upcoming feature called Sidechat. This will enable users to interact with Meta AI during WhatsApp conversations without disrupting the main dialogue. The rollout of these features is anticipated in the coming months, as Meta directs users to WhatsApp for continued encrypted messaging options.