Apple has launched a new Instagram account named @helloapple, expanding its social media presence beyond the existing @apple account, which boasts 36.2 million followers. The new handle debuted today with just six posts, featuring content that includes a reel of Apple logo designs and a promotional video for the MacBook Neo.
The account's bio states: "Our stories, and yours," indicating a shift towards a more casual and engaging approach aimed at a younger audience. Early posts suggest that Hello Apple will focus on content that is less corporate and more aligned with Gen Z interests, similar to Apple's recent successful strategy on TikTok.
This initiative may represent an effort to diversify Apple's marketing channels, potentially attracting a different demographic while maintaining its established brand identity. Users can follow the new account on Instagram for updates and creative content.