Nielsen has disclosed the most viewed streaming shows in the U.S. for 2025, with Squid Game leading the list at an impressive 18.6 billion minutes watched. The rankings reflect significant viewership trends, particularly favoring platforms like Netflix, which dominates the subscriber market. However, Apple TV also secured a spot in the top ten, showcasing its growing influence in the streaming sector.
Among the top shows, Severance reached eighth place, accumulating seven billion minutes of viewing time. Other notable mentions include Wednesday, Love Island, and Reacher. It's worth noting that Nielsen's data only covers up until November 9, leaving out newer releases like Pluribus, which premiered on November 7, and the anticipated Stranger Things season 5.
This data underscores a competitive landscape for streaming content, with Apple’s achievements in particular standing out despite the larger subscriber bases of its rivals.