Apple is conducting a survey targeting a selection of its Apple TV subscribers to gather feedback on the service's performance. The survey, which lasts about 15 minutes, delves into various aspects of user experience, including content quality and the significance of awards and sports in shaping viewer preferences.
Participants are prompted to evaluate the diversity of talent on the platform, the impact of awards on their viewing choices, and their emotional connection to characters and narratives. Additionally, questions explore the importance of classic films and family sharing options. A notable section focuses on sports fandom, gauging subscriber engagement with multiple leagues such as the National Football League and Major League Baseball.
Among the survey's inquiries, users can specify content categories they wish to see more of, which range from sports commentary to local language content. Subscribers are also asked for suggestions on potential improvements to the Apple TV experience. The subscription service is priced at $12.99 per month.