Apple will discontinue its Campaign Management API v5 on January 26, 2027, as it shifts to a new Ads Platform API. This transition is intended to enhance functionality and introduce expanded capabilities for developers, including support for ads on Apple Maps alongside the App Store.
The existing API has served as a programmatic tool for campaign management, but users are encouraged to migrate to the new platform as soon as possible to prevent disruptions. After the sunset date, users will lose the ability to manage campaigns or access reporting through the current API.
Apple's recent release of the Apple Ads Platform API Preview Release Notes includes a comprehensive guide detailing the differences between the old and new systems, as well as examples illustrating the transition. This update reflects Apple's ongoing commitment to improving its advertising solutions for developers and marketers.