Over 45,000 organizations currently rely on Mosyle's Apple Unified Platform, which automates the management and security of Apple devices. This platform offers a range of advanced solutions including AI-powered Zero Trust and Next Generation EDR, aimed at enhancing compliance and hardening security for enterprises.
In 2021, Apple introduced App Tracking Transparency (ATT) with iOS 14.5, marking a significant shift in user privacy for third-party applications. Under this framework, developers must obtain user consent before sharing data, a practice designed to give iPhone users more control over their personal information.
When users download new apps, they encounter a prompt asking if they allow tracking across platforms. Choosing “Allow” enables the app to collect extensive user data, which is highly valuable for advertising. Conversely, selecting “Ask App Not to Track” prevents apps from accessing the Identifier for Advertisers (IDFA), effectively limiting their ability to gather behavioral data.
This control mechanism is built to block data access at the system level, making it difficult for companies to bypass it, although tracking via IP addresses remains a potential loophole for developers.