In an unprecedented feat, the trailer for Spider-Man: Brand New Day achieved a remarkable 718.6 million views within its first day, surpassing the previous record held by Grand Theft Auto VI at 475 million views. The new trailer shattered the record for most-watched movie trailer in just eight hours, drawing in 373 million views and eclipsing the 2024 record set by Deadpool & Wolverine.
As of Thursday afternoon, the trailer has amassed 15 million views on Sony Pictures' official YouTube channel and approximately 7.5 million views on Instagram. This indicates that a significant number of views, nearly 700 million, are attributed to various social media platforms and reaction content, showcasing widespread enthusiasm for the film.
Set to premiere on July 31, this latest installment of Spider-Man has generated considerable excitement, marking it as the fifth Spider-Man film since the last Grand Theft Auto release.