The Lego Group is set to make its CES 2026 debut with a press conference on January 5 at 1 PM ET. While specifics of the presentation remain undisclosed, it is anticipated to be livestreamed, with Engadget providing live updates if necessary.
In previous events, Lego has showcased innovative collaborations, such as last year's announcement of the animated Lego Horizon Adventures game. This year, they may reveal the upcoming Lego Batman: Legacy of the Dark Knight, along with their Lego Group F1 Academy racing car, which will focus on brand enhancement rather than direct consumer sales.
Moreover, Lego is likely to address its environmental initiatives aimed at achieving its 2032 sustainability targets, including plans to enhance the sustainability of its bricks and a commitment to reduce carbon emissions by 37%. As CES typically emphasizes technology, attendees can expect a presentation that aligns with these themes rather than typical toy launches.