The Lego Group will conduct its inaugural press conference at CES 2026 today, January 5, at 1 PM ET in Las Vegas. The event is expected to cover various topics, although specific details remain undisclosed, keeping enthusiasts guessing about potential announcements.
Unlike other presentations at the event, Lego's conference will not be streamed live. Instead, Engadget will provide coverage through a liveblog, starting at noon ET, one hour prior to the official start.
Lego's previous CES appearance included a partnership with Sony to promote the animated game Lego Horizon Adventures. Speculation suggests that the company might reveal its upcoming game, Lego Batman: Legacy of the Dark Knight, and possibly highlight its F1 Academy racing car. Additionally, Lego may address its commitment to sustainability, aiming to make its products eco-friendlier and cut carbon emissions by 37% by 2032.