Multiple Blu-ray copies of the upcoming film Legend of Aang have surfaced for sale on eBay, raising concerns about copyright infringement. Sellers, primarily based in Asia, appear to be offering these discs after downloading the leaked version of the movie. This situation marks a significant embarrassment for Paramount, as the film is set to debut on October 9 on Paramount+.
In the past month since the leak, the studio has maintained a low profile regarding its promotional strategy, choosing instead to issue copyright takedowns against unauthorized clips and releases. The absence of a strong marketing presence for the film has allowed these unauthorized copies to gain traction, with listings featuring promotional art that has not been officially released.
Despite the leak's negative implications, it underscores ongoing challenges in the management of the Avatar franchise. The film's transition from theaters to streaming could further complicate its release strategy as the launch date approaches.