Xiaomi 17 series debut signals aggressive pricing strategy against flagship competitors

Xiaomi 17 series debut signals aggressive pricing strategy against flagship competitors

Xiaomi's MWC 2026 showcase features the global launch of the Xiaomi 17 series, with prices from €999, highlighting groundbreaking camera technology and advanced battery life.

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The Xiaomi 17 series is set to debut globally at MWC 2026, featuring the Xiaomi 17 and Xiaomi 17 Ultra, which will be available in most of Europe starting at €999 and €1,499, respectively. Both devices are equipped with Qualcomm's Snapdragon 8 Elite Gen 5 chipset and boast impressive specifications, including a 6.3-inch LTPO OLED display, up to 16GB of RAM, and storage options of 256GB or 512GB.

The Xiaomi 17 Ultra stands out with significant camera advancements, including a 1″ LOFIC main sensor and a Leica 200MP telephoto camera that offers mechanical optical zoom. This camera system promises exceptional image quality with minimal distortion, allowing for high-quality long-range photography. The Ultra model also features a 6.9-inch display, a robust 6,000 mAh battery, and rapid charging capabilities of up to 90W.

In addition to its smartphones, Xiaomi introduced the Xiaomi Pad 8 series, which includes an 11.2-inch display and starts at €449.99. The company is also launching the Xiaomi Tag, its first Android Find Hub tracker, priced at €14.99, and the Xiaomi Watch 5, which runs on Wear OS 6 and includes a 930 mAh battery with enhanced gesture controls.

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