Beats has launched a new campaign titled “Dare to Dream,” showcasing a digitally de-aged Travis Scott in a recreation of his childhood bedroom. This advertisement features elements from March 5, 2011, including an iPhone 4 and his mother, Wanda Webster. The narrative highlights a pivotal moment in Scott's life when he dreams of future stardom.
In the ad, a young Scott, equipped with Beats Studio headphones, drifts into sleep after a creative session at his iMac. He envisions large crowds and vibrant concert scenes, culminating in him tweeting, “ONE DAY TRAVIS SCOTT WILL BE SOMEBODY.” The ad concludes with Scott discovering a Powerbeats Fit case and placing the earbuds in his ears before departing.
Scott expressed that the film encapsulates not only his origins but also the vision he had for his future, crediting Beats for being part of his journey from the start.