At CES 2026, Sony will spotlight electric vehicles rather than its usual array of electronics and entertainment offerings. The event, scheduled for January 5 at 8 PM ET, will be streamed live from Las Vegas on the official Afeela YouTube channel.
Two vehicles from Sony Honda Mobility will be the focus: the Afeela 1, which has been featured since CES 2020, and a new concept model. The Afeela 1, priced at $89,900, has received mixed reviews, with some experts suggesting it feels outdated compared to current standards.
Attendees can expect several pre-production versions of the Afeela 1 in various colors alongside the new concept model. Sony Honda Mobility aims to reveal updates and enhancements during the event, while there is also anticipation for additional Sony Electronics products for 2026.