Samsung will present its innovations during CES 2026 with a significant schedule change, moving its keynote to Sunday night, January 4, at 10 PM ET. This event will take place at the Wynn Hotel in Las Vegas and will be available for streaming on Samsung's official YouTube channel, Samsung Newsroom, and Samsung TV Plus.
Keynote speaker TM Roh, CEO of Samsung's Device eXperience Division, is expected to outline the company's strategic direction for the upcoming year, which will highlight "new AI-driven customer experiences." Additionally, SW Yong, President of the Visual Display Business, and Cheolgi Kim, Executive Vice President of the Digital Appliances Business, will also share insights into their respective areas.
Samsung has hinted at the unveiling of a new line of micro RGB TVs, with screen sizes ranging from 55 to 115 inches, as well as a suite of appliances featuring what the company describes as Bespoke AI. Further details about the company's CES plans will be released as the event date approaches, following Samsung's daily press release strategy leading up to the conference.