Samsung will showcase a range of new products at CES 2026, including a line of micro RGB TVs in sizes from 55 to 115 inches and appliances featuring Bespoke AI technology. The company's presentation will take place on January 4 at 10 PM ET from the Wynn Hotel in Las Vegas, marking a change from its traditional midday Monday slot.
Keynote speaker TM Roh, CEO of Samsung's Device eXperience (DX) Division, will outline the company's future plans, emphasizing the introduction of "new AI-driven customer experiences." He will be joined by other executives, including SW Yong and Cheolgi Kim, who will provide insights into their respective business strategies for the upcoming year.
Samsung has been actively teasing its CES lineup through a series of press releases leading up to the event, maintaining anticipation among tech enthusiasts. Additionally, there is hope for updates on the Ballie robot, which was expected to launch in 2025 but did not meet that deadline.