Samsung is set to showcase a new range of products during CES 2026, with a significant change in schedule. Instead of its traditional midday Monday press conference, the company will present on Sunday night, January 4, at 10 PM ET from the Wynn Hotel in Las Vegas.
Keynote speaker TM Roh, CEO of Samsung's Device eXperience Division, will outline the company's vision for the upcoming year. The event will also feature insights from SW Yong, President of the Visual Display Business, and Cheolgi Kim, Executive Vice President of Digital Appliances.
Samsung has already teased several announcements leading up to the event, including a line of micro RGB TVs ranging from 55 to 115 inches. The company will also introduce the Freestyle+ portable projector and two new speakers, Music Studio 5 and 7. Furthermore, the Odyssey gaming monitor, known for its 32-inch 6K screen and glasses-free 3D technology, is expected to be highlighted at the show.