Roku is offering a free HDMI extender to users who need it, highlighting that the device does not come with an extender included in the packaging, unlike some Amazon Fire TV Stick models. To obtain the extender, users must complete a simple online form that requires the serial number of their Roku device and an address for shipping.
While some customers have encountered issues using the serial number displayed on their TV screens, the printed serial number found on the device itself has proven to be more reliable. This process may take a few minutes and is less immediate than purchasing an extender from a retail store, but it is provided at no cost, making it an appealing option for users.
Roku's decision to exclude the HDMI extender from the box may stem from a market analysis indicating low demand or a desire to reduce shipping costs. Regardless of the reasoning, customers can easily request their free extender online.