The upcoming film Spider-Man: Brand New Day features a surprising shift in smartphone branding, with Peter Parker seen using a Samsung Galaxy Z-Flip 7. This change has sparked conversations online, especially considering the character's financial struggles, as he is depicted living in a modest apartment in New York City.
In a notable scene, he is shown placing the device display-side down and scrolling through Instagram Reels, which led to discussions about brand placement and the character's choices. Traditionally associated with Sony Xperia devices in previous films, this new partnership with Samsung raises eyebrows, particularly about the implications for Sony, which owns the Spider-Man franchise.
Fans have humorously noted the contradiction between Peter's financial situation and the price of the phone, which exceeds $1,000. This product placement trend is not unique, as Samsung previously provided devices to Olympians during the Games to document their experiences.