The anticipated announcement of the new iPhone 18 Pro and its variants is expected to take place in early to mid-September, following Apple's historical pattern for product launches. This year, Labor Day falls on September 7, which may influence the unveiling date, potentially pushing it to Monday, September 14, although a date as early as Wednesday, September 9, remains feasible.
Apple’s lineup is rumored to feature the iPhone 18 Pro, iPhone 18 Pro Max, and iPhone Ultra, with the standard iPhone 18 model not set to release until early 2027. A new iPhone Air may also be introduced, though details are still uncertain.
Once the announcement occurs, Apple typically opens pre-orders on the following Friday, with shipments arriving a week later. For instance, if the event takes place on September 14, pre-orders would be available on September 18, with deliveries expected on September 25. This consistent timeline aligns with Apple’s previous launch schedules.