In an effort to enhance sales of its Pixel devices, Google has introduced a new initiative in India. The Pixel Upgrade Program allows customers to finance select Pixel 10 models through a 24-month no-cost EMI plan, commencing at ₹3,333 per month. This program aims to provide convenience to users but comes with specific conditions for upgrading.
Participants in the program can opt to upgrade their device between the 9th and 15th payment, which grants a window of three months before and after the one-year mark of their current phone. If customers choose to upgrade, they must return their previous device to Google via Cashify, where it will be inspected before they receive credit for the remaining loan balance.
Additionally, an incentive of up to ₹7,000 is available for customers trading in their old devices. The program also includes trial subscriptions to services such as AI Pro for 12 months, Fitbit Premium for six months, and YouTube Premium for three months. More details can be found on Cashify's website.