Launched in 2023, the Brick has emerged as a novel solution for individuals seeking to limit their smartphone use. This compact device, priced at $59, operates as a physical magnet that interacts with a smartphone's NFC feature to control app access. Users must tap their phones against the Brick to unlock or lock selected applications, creating a tangible barrier to mindless scrolling.
In 2020, over 1 billion people were reported to spend an average of three hours daily on social media, a trend exacerbated by the pandemic and resulting in detrimental digital habits. For those struggling with traditional screentime limits, the Brick offers an alternative by eliminating the ease of disabling digital restrictions.
When purchasing the Brick, customers receive the device along with access to the accompanying app, which is available for both iOS and Android. A QR code included in the packaging facilitates app downloads. Notably, the Brick can be shared among multiple devices, enabling users to manage their digital consumption in various environments, such as home and work.