A notable highlight at CES 2025 is the unveiling of a striking 136-inch micro LED TV by Hisense, priced at an impressive $100,000. This launch marks a significant push by the China-based company to showcase its premium offerings alongside its well-known electronics and home appliances.
Hisense has recently bolstered its leadership team with the appointments of Sarah Larsen as Chief Marketing Officer and James Fishler as Chief Commercial Officer. Fishler's extensive background in home entertainment and appliances is expected to be pivotal as the company prepares for a key milestone in 2026 and enhances its visibility at CES.
The company aims to refine its brand image with these new executives, who have previously worked with major competitors like LG and Samsung. During an interview, Larsen highlighted the importance of a rapid turnaround from concept to market, which sets Hisense apart.
Hisense's presentation is scheduled for January 5 at 1 PM ET, and it will be available via livestream on their website. Attendees can anticipate discussions on the latest trends in appliances, HVAC systems, and the burgeoning RGB TV sector, particularly the distinctions between mini and micro LED technologies.