The new branding for Google Health has been unveiled, featuring an innovative heart icon reminiscent of brush strokes. This design choice emphasizes negative space, distinguishing it from the traditional Fitbit logo that utilizes a series of dots. The color scheme mirrors that of Google's branding, prominently showcasing blue with accents of purple, green, yellow, and red.
In addition to the visual update, the Google Health Premium subscription has surfaced in international stores, priced similarly to the existing Fitbit Premium at $9.99 monthly or $79.99 annually. Although these prices have been noted, their finality remains uncertain. The transition indicates that while the Fitbit brand will still be associated with hardware, the software and services will shift under the Google Health label.
Furthermore, the Fitbit Premium service is currently exclusive to users in the UK, with no plans announced for broader availability. As speculation continues, it is yet to be confirmed if the Fitbit mobile app will adopt the Google Health name.