Starting March 7, all Formula 1 races, qualifying, and practice sessions will be available exclusively on Apple TV for subscribers, marking a significant shift in broadcasting rights. This new arrangement allows fans in the United States to access F1 content through the Apple TV app, as well as F1.TV for enhanced viewing experiences.
In a promotional push ahead of the streaming launch, Apple has partnered with multiple teams, including the newly introduced Caddillac Formula 1 Team, to showcase their vehicles through the “Shot on iPhone” campaign. The campaign highlights testing footage captured on the iPhone 17 Pro, featuring the Cadillac car and its drivers, and expands to collaborations with teams like Red Bull for their car launch.
While the specifics of these partnerships remain uncertain, there is speculation regarding whether they are independent agreements or part of a broader promotional commitment linked to Apple's overall F1 streaming deal. With numerous iPhone 17 Pros noted at the testing grounds, further promotional activities may be anticipated.