Sales of AM4 CPUs have surged, with even older Zen 2 chips ranking among the top ten bestsellers in the United States. A recent report from Wccftech highlighted this unexpected trend, indicating a near 34% market share for AM4 CPUs at Mindfactory, a major German hardware retailer. This rise suggests that DDR4 technology is still thriving, despite the anticipation surrounding the newer DDR5.
The ongoing popularity of AM4 systems can be attributed to a robust consumer base cultivated over a decade, along with their established versatility and performance. While DDR5 prices have deterred many from upgrading, the strong demand for AM4 hardware has prompted manufacturers to respond accordingly.
In early 2026, ASUS is expected to boost production of select AM4 and LGA 1700 motherboards that support DDR4, including B550 variants, according to leaks from the ASUS Board Channel. This potential shift marks a significant response to consumer preferences, showcasing how market behavior can influence strategic decisions within the retail hardware sector.