In a notable move, Apple has reduced the price of the Studio Display XDR model featuring a VESA mount by $400, bringing its new entry price to $2899. This adjustment comes less than a month after its launch at a starting cost of $3299 for both the VESA mount and the variant with Apple's stand.
The pricing change reflects the manufacturing costs associated with the VESA mount option, which are likely lower than those for the model with the stand. This shift is uncommon for Apple products, marking a 12% decrease shortly after release. Alongside the price update, the purchasing process on Apple.com has been modified to highlight the new pricing tiers more clearly.
Now, customers will first choose between the $3299 stand option or the discounted VESA mount, ensuring they see the lower-priced configuration right away. However, the non-XDR Studio Display has not seen any pricing changes, as both stand options still remain at $1599.